Before social media hit the scene, Vaynerchuk used traditional advertising methods to take his father's liquor store from a four million to fifty million in eight years, but his subsequent entry into the social media realm catapulted him into the national spotlight and Vaynerchuk is now sought after for his expertise on wine as well as building a successful brand and business.

Vaynerchuk's book is heavy on grabbing your piece of the Internet pie, but he never discounts trusting your own instincts or what you're comfortable with when promoting your brand. He admits his prominence on the Internet did not create his success, it merely accelerated it. So while Vaynerchuk's advice is definitely pro-Internet, and some of his theories a little too pie-in-the-sky, the book overall takes a very balanced, realistic approach to using the Internet.

Don't expect to find directions to easy street with Crush It. Vaynerchuk never minces words when it comes to working hard, having patience, and be willing to adapt and change as the Internet does.